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overview

Designing a home for Mumbai’s creative community

Mumbai Design Xpress 2025 celebrates how design lives and evolves beyond studios and classrooms. We built a digital space that brings this spirit online, a lively, accessible platform where creativity, conversation, and community converge.

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Pink Poppy Flowers is the creative force behind Mumbai Design Xpress (MDX), the city’s most dynamic design festival that celebrates creativity beyond the surface.
mumbaidesignxpress.com
B2C
11-50
Results
  • Instant site updates
  • Everyone can build, not just designers
  • Increase in conversion rates
CLIENT REVIEW

Project goals

A digital experience that mirrors the energy, inclusivity, and creativity of Mumbai Design Xpress 2025.

Brand & Design

  • Reflect the festival’s theme “Beyond the Facade” through bold visuals and engaging storytelling.
  • Showcase the diversity of events, locations, and creative communities involved.
  • Create an intuitive, user-friendly interface that appeals to students, professionals, and design enthusiasts.

Technical specifications

  • Developed a responsive, fast-loading website using Webflow.
  • Implemented seamless navigation to highlight events, schedules, and registration.
  • Integrated social media and communication touchpoints (WhatsApp, Instagram) for easy engagement.
CHALLENGES

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Before & After

Bringing the festival beyond physical spaces

The website we developed brings Mumbai Design Xpress 2025 to life in the digital space, translating the festival’s energy, inclusivity, and creativity into an engaging online experience that celebrates design beyond the facade.

Pink Poppy Flowers is the creative force behind Mumbai Design Xpress (MDX), the city’s most dynamic design festival that celebrates creativity beyond the surface.
mumbaidesignxpress.com
B2C
11-50
Results
  • 56% increase in organic traffic
  • 52% increase in registerations
  • 40% increase in partner inquiries