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overview

Connecting pets, parents, and communities

SuperrPets aims to simplify pet parenting by providing a secure, connected ecosystem for pets and their owners. Flowtrix developed their Webflow website to highlight features like digital pet profiles, microchipping, co-parenting tools, adoption support, and seamless management of multiple pets, creating an engaging and informative online experience for users.

TOOLS
Google Analytics
Hubspot
Superr Pets is a unified pet ID and wellness platform that simplifies pet parenting through smart identification, microchipping, and digital profiles.
superrpets.com
11-50
B2C
Results
  • Instant site updates
  • Everyone can build, not just designers
  • Increase in conversion rates
CLIENT REVIEW

Project goals

To build a modern, engaging Webflow website that reflects Superr Pets’ mission, simplifying pet care through technology while fostering a safe, connected pet community.

Brand & Design

  • A friendly design that resonates with pet parents and animal lovers.
  • Use of vibrant visuals and playful typography to convey warmth, trust, and innovation.
  • Structured content flow to highlight the platform’s core features, microchipping, pet profiles, and wellness management.

Technical specifications

  • Integration of smooth animations and interactive elements for a dynamic user experience.
  • Ensuring fast load times and SEO-friendly structure for enhanced visibility and performance.
  • Development in Webflow with responsive layouts optimized for all devices.
CHALLENGES

Designing a platform that balances functionality and emotion

Communicating a multifaceted offering

We restructured the content flow to group Superr Pets’ offerings into intuitive sections, using concise copy and clear visuals.

Creating an emotional tet trustworthy design

Our design approach combined playful, pet-friendly imagery with clean layouts creating a visual identity that feels warm, reliable, and tech-forward.

Structuring content for multiple audiences

We developed an organized content system, ensuring every user type, from pet parents to welfare partners, finds relevant information quickly.

Before & After

Building bonds beyond technology

Through a thoughtfully designed Webflow website, Flowtrix helped SuperrPets bring their vision of a connected, responsible pet community to life. The result is a platform that not only simplifies pet care and identification but also celebrates the bond between pets and their humans, making every interaction more meaningful and secure.

Superr Pets is a unified pet ID and wellness platform that simplifies pet parenting through smart identification, microchipping, and digital profiles.
superrpets.com
11-50
B2C
Results
  • 42% increase in new registerations
  • 30% increase in organic traffic
  • 47% increase in number of partners