FAQs

Flowtrix's messaging process begins with a positioning workshop: identifying the primary economic buyer persona, their key job-to-be-done, the top three differentiated capabilities of the product, and the proof points that substantiate each. From this foundation, the copywriting team writes every section of the site in a value → outcome → proof narrative structure. The hero states the most important outcome in one sentence. Features lead with the capability and close with the buyer's benefit. Case studies lead with the metric and close with the narrative.