About Flowtrix

Flowtrix is a Webflow-focused digital agency helping B2B brands build high-performing websites and web experiences. We currently generate leads through inbound channels (website + Webflow partner ecosystem). As we grow, we're building a structured outbound motion to complement inbound and reduce founder dependency.

This is our first dedicated sales hire. You'll work directly with the founder to build a repeatable outbound pipeline and run discovery calls, while the founder focuses on closing and deal strategy.

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Role Overview

We are hiring a founding Sales Development & Revenue Operations professional to own outbound prospecting and early-stage sales execution. You will be responsible for identifying ideal customers, running multi-channel outreach, qualifying leads through discovery calls, and maintaining a clean and reliable HubSpot pipeline. The output of your work is consistent, high-quality opportunities for the founder to close.

This is a high-ownership role for someone who enjoys building processes, running experiments, and improving conversion rates across outbound.

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Key Responsibilities

Outbound Prospecting & Pipeline Generation

• Build and maintain prospect lists aligned with our ICP (US/UK B2B, mid-market/enterprise).
• Run outbound outreach across email and LinkedIn (with strong personalization and targeting).
• Identify companies using legacy/complex CMS platforms (e.g., AEM, Drupal, WordPress Enterprise) and develop conversion angles for Webflow Enterprise migrations.
• Test outreach hypotheses, iterate messaging, and improve reply and meeting-booking rates over time.

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Discovery & Qualification

• Conduct discovery calls to understand business goals, timelines, stakeholders, budgets, and technical constraints.
• Qualify and disqualify opportunities using a clear framework (budget, need, urgency, fit).
• Write structured call notes and update fields in HubSpot to ensure accurate handoff to closing.

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CRM Ownership (HubSpot)

• Own HubSpot hygiene: lifecycle stages, pipeline management, deal creation, and reporting.
• Build and manage sequences, workflows, automation, and task queues.
• Ensure accurate tracking of outreach, meetings, conversion rates, and stage movement.

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Collaboration with Founder (Closing Handoff)

• Prepare qualified opportunities for founder-led closing calls with structured summaries and context.
• Coordinate follow-ups, proposals (as needed), and next steps to keep deals moving.
• Provide feedback loops: what messaging is working, what ICP segments convert, and where drop-offs happen.

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Tools You'll Use (Must-Have)

• HubSpot (CRM, sequences, workflows, pipeline, reporting)
• Apollo (list building, enrichment, outreach workflows)
• Instantly or Smartlead (cold email infrastructure & campaigns)
• LinkedIn Sales Navigator
• Lead research tools: BuiltWith, Wappalyzer (tech stack identification)
• Clay (enrichment + outbound automation)

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Bonus Tools (Good to Have)

• Zapier / Make / n8n (workflow automations)
• Loom (personalized outreach videos)
• Deliverability basics (SPF/DKIM/DMARC, inbox rotation, warm-up)

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Requirements

• 3–5 years experience in outbound sales / SDR / BDR / revenue ops (agency or B2B services preferred).
• Experience selling into US/UK markets (or strong familiarity with those buyer expectations).
• Strong discovery skills: ability to ask the right questions, qualify correctly, and drive clear next steps.
• Hands-on HubSpot experience (not just basic CRM usage).
• Comfortable with cold outreach, experimentation, and consistent activity.
• Strong written communication (emails that sound human and relevant).
• Organized, metrics-driven, and accountable.

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What Success Looks Like (First 90 Days)

• A working outbound system (lists, sequences, messaging, reporting).
• Consistent flow of qualified discovery calls every week.
• Clean HubSpot pipeline with clear stages, accurate notes, and reliable reporting.
• Increasing meeting-to-close conversion due to improved qualification and handoff quality.

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Compensation

We offer a base salary + performance-based commission tied to sourced revenue.

Base (India): ₹8-10L per year

Commission: 5–10% of revenue on deals that are outbound-sourced and qualified by you (paid on collections). Optional: partial commission on inbound deals if you run discovery and manage progression.

Performance accelerators may apply once targets are consistently met.

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Interview Process

• Short screening call (fit + experience)
• Task: write a short outbound sequence + build a sample prospect list
• Final call with founder (role expectations + alignment)

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How to Apply

Send your resume/LinkedIn, a short note on why this role fits you, and optionally 2–3 outbound email examples you've written to himanshu@flowtrix.co