SaaS
Designing and building Lyric's website for enterprise supply chain
Lyric's platform brings together data, algorithms, and compute to power enterprise supply chains. We designed and developed their website, from visual identity to Webflow build, to reflect that ambition.
End-to-end design and Webflow development for an enterprise supply chain platform
Lyric needed more than a website, they needed a digital presence that could translate highly technical supply chain science into a story anyone could grasp. Flowtrix handled the full engagement, from UI/UX design to Webflow development, delivering a site that is visually compelling, performance-optimized, and built to scale with the business.
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- Instant site updates
- Everyone can build, not just designers
- Increase in conversion rates
Project Goals
Flowtrix covered the web design & development production lifecycle, and delivered a pixel-perfect Webflow build optimised for enterprise buyers.
Design specifications:
- Design a scalable UI system aligned with Lyric's brand positioning
- Designed responsive layouts across desktop, tablet, and mobile with consistent visual hierarchy across all page types
- Created modular page templates for scalable content expansion without new design work
Technical specifications:
- Ensure the site is accessible and conversion-optimized for a demo-booking funnel
- Implement a CMS for blog posts, whitepapers, webinars, podcasts, and customer stories
- Optimize performance: fast load speeds, smooth animations, full responsiveness
Building a credible digital presence for a highly technical platform
Messaging Architecture
Brand Identity
Scalable Content Infrastructure
Performance Under Richness
Before & After
A scalable enterprise website built to grow with Lyric's platform
Lyric now has a website that matches the scale of their platform, technically credible, visually sharp, and built to serve enterprise buyers across every stage of the funnel. The Webflow build is CMS-driven and fully editable by the team, with a structured content architecture that supports six resource categories from day one. The design system is consistent, documented, and ready to extend as Lyric's product and marketing needs evolve.
- A documented component library and visual identity Lyric's team can extend independently
- Rich animations and video delivered without compromise on speed
- A CMS that grows with the business, no developer needed for routine publishing
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