Flowtrix implements intelligent lead routing for Webflow contact forms using hidden form fields that capture UTM source, page referrer, company size (from enrichment tools like Clearbit or Apollo), and intent signals (from the form's intent question). These fields are passed to the CRM (HubSpot or Salesforce) on submission, and the CRM's routing rules assign the lead to the correct sales owner based on territory, account size, or product line. This ensures high-value enterprise leads are not lost in a generic shared inbox.