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How does Flowtrix approach brand identity as part of website design?
How does Flowtrix approach brand identity as part of website design?
When a client needs brand identity alongside the website, Flowtrix begins with a brand workshop covering competitive landscape, target audience, brand personality, and visual direction. From this, the design team produces logo options, a colour system, typography pairing, and an icon and illustration style. The resulting brand guidelines are built directly into the Figma design system used for the website, ensuring the site is the canonical expression of the brand — not an afterthought.
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