FAQs

EdTech websites serve a uniquely complex buying dynamic: the economic buyer is usually a school administrator or district procurement officer evaluating on compliance, scalability, and measurable learning outcomes; the user champion is a teacher or instructional coach evaluating on ease of use and pedagogical alignment; and sometimes students are also the end users. Flowtrix designs EdTech sites with explicit pathways for each role, evidence-based social proof (pilot results, learning outcome data), and conversion flows calibrated to how educational institutions actually procure technology — RFPs, free pilots, and multi-year contracts.