FAQs

Flowtrix tracks primary and secondary conversion metrics for every CRO engagement. Primary metrics are directly tied to revenue: demo bookings, free trial activations, or qualified form submissions. Secondary metrics provide leading indicators: scroll depth, time on page, click-through rate on CTAs, and form abandonment rate. Every test cycle produces a results report showing the variant performance, statistical confidence level, estimated impact on pipeline, and the recommendation for the next test. Clients see exactly what changed and what it delivered.