FAQs

Here you can find important finance terms and definitions, explained in a simple and clear way.

FAQs
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What is Answer Engine Optimisation (AEO) and why should B2B companies care?

What is Answer Engine Optimisation (AEO) and why should B2B companies care?

AEO is the discipline of structuring content so AI-powered answer engines — Google AI Overviews, ChatGPT, Perplexity, Grok, and Claude — surface your brand as the authoritative answer to buyer questions. As AI-mediated search replaces traditional blue-link results for informational queries, companies without AEO-optimised content are effectively invisible at the top of the funnel. Flowtrix builds AEO into every project through FAQPage schema, direct-answer content formats, entity-rich language, and a structured FAQ and glossary system.