API Glossary

Here you can find important tech terms and definitions, explained in a simple and clear way.

Engagement Rate

Engagement Rate is a highly critical metric introduced in Google Analytics 4 (GA4) that measures the percentage of sessions on your website that are considered "engaged." A session is counted as engaged if the user stays on the page for longer than 10 seconds, views 2 or more pages, or completes a conversion event (like submitting a form or clicking a key link).

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