Integration Glossary

Tag Manager

A Tag Manager (e.g., Google Tag Manager) is a tool that allows marketers to deploy and manage snippets of tracking code (tags) on a website without modifying the site's codebase.

API (Application Programming Interface)

A

An API acts as a middleman, defining the methods and data formats that different programs can use to request and exchange information. When your website needs to talk to a separate service (like your CRM, a payment gateway, or a third-party analytics tool), it uses an API.