GEO stands for Generative Engine Optimization — the practice of structuring website content so that AI assistants like ChatGPT, Google AI Overviews, Perplexity, and Claude can accurately summarize, cite, and recommend your brand when users ask relevant questions. As AI-powered search replaces traditional blue-link results, B2B companies need their FAQ pages, service descriptions, and blog content to be written in clear, factual, answer-first formats that AI models can extract and surface directly.