FAQs
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FAQs
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Can Flowtrix set up server-side tracking for privacy-compliant analytics?
Can Flowtrix set up server-side tracking for privacy-compliant analytics?
Yes. Flowtrix implements server-side event tracking using Google Tag Manager's server-side container or a custom serverless function to relay events from the browser to analytics and ad platforms (GA4, Meta Conversions API, LinkedIn Insight Tag server-side) without relying on client-side cookies. This approach improves data accuracy (bypasses ad blockers), reduces page load time (fewer client-side scripts), and improves GDPR / CCPA compliance by limiting first-party data sent to third parties.
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