FAQs

Flowtrix runs structured A/B tests on the highest-traffic homepage elements using Webflow Optimize or an integrated tool such as Mutiny. The test hierarchy is: hero headline (highest traffic, largest potential impact) → primary CTA copy and placement → social proof format (logo bar vs. metric cards vs. testimonial carousel) → hero visual (screenshot vs. animation vs. lifestyle image). Each test runs until statistical significance is reached (typically 95% confidence), and the winning variant is set as default before the next test begins.