FAQs

Flowtrix uses a problem–solution–proof narrative for B2B homepages: hero (outcome headline + CTA + social proof) → problem agitation (the cost of not solving this) → solution overview (how the product solves it) → feature highlights (three to five capabilities with proof points) → customer evidence (case study metrics, testimonials, recognisable logos) → secondary CTA (book a demo or start a trial). This structure mirrors the buyer's internal evaluation conversation and reduces the cognitive effort required to understand why they should care.