Conversion Glossary

Here you can find important tech terms and definitions, explained in a simple and clear way.

Quick View (Ecommerce)

The Quick View feature is designed to reduce friction and speed up the browsing experience in an Ecommerce store. It is a type of Overlay triggered by a button on a product listing card.

Nudge (UX psychology)

Nudges are design techniques based on behavioral science. They influence decisions by changing the context in which choices are made. In web design, examples include: visual nudges, social proof nudges, and friction nudges.

Lead Form

The Lead Form is the most direct mechanism for Lead Generation. It is typically found on Landing Pages, demo request pages, and alongside Gated Content. Its design is critical for maximizing Conversion Rate.

Landing Page

Unlike a website homepage, a Landing Page typically strips away general site navigation (like the Header) to eliminate distractions. It is highly focused on one conversion goal, such as signing up for a trial, downloading a piece of Gated Content, or registering for a webinar.

Hero Section

The Hero Section is the first content users see when they land on a page, before scrolling. Its primary purpose is to clearly answer: "What is this site about, and what should I do next?" It typically contains: headline, supporting text, visuals, and primary CTA.

Gated Content

Gated Content is the cornerstone of B2B Lead Generation and the 'Consideration' stage of the Customer Journey. It provides high value to the prospect in exchange for their information.

Lead Generation

Lead Generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

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