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Nudge (UX psychology)
What is Nudge (UX psychology)?
Nudges are design techniques based on behavioral science. They influence decisions by changing the context in which choices are made. In web design, examples include: visual nudges, social proof nudges, and friction nudges.
Why Nudges Matter in UX and Conversion?
Using Nudges is a sophisticated way to apply psychology to increase the efficiency of the conversion funnel.
- Frictionless Conversion: They help overcome psychological barriers (like indecision) by making the desired path the easiest or most appealing one.
- Ethical Design: They must not be dark patterns; they must guide the user toward a beneficial or desired action while respecting user autonomy.
- Effectiveness: Proven nudges significantly increase the effectiveness of the primary CTA (Call to Action).
Example from Flowtrix Projects
Flowtrix integrates strategic Nudges into its Figma designs, particularly on pricing and Landing Pages. For example, we might use Visual Hierarchy and contrasting Color Theory to 'nudge' the user toward the highest-value pricing tier, or use a testimonial near the Lead Form as a social proof nudge, which is a powerful tactic for Conversion Rate Optimization (CRO).
Categories:
User Experience
Conversion
Related Terms:
Master Webflow.
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