Back
User Flow
What is User Flow?
User Flow is the micro-level map of a specific user task (e.g., searching for an article, submitting a support ticket). It's a key part of Journey Mapping and UX Design. An optimized flow is characterized by: minimal steps, clear CTAs, and dead-ends.
Why User Flow Matters in Conversion?
Optimizing the User Flow is one of the most direct and high-impact methods of Conversion Rate Optimization (CRO).
- Friction Reduction: Identifying and removing obstacles (like unnecessary Input Fields or confusing Navigation Menu links) increases conversion success.
- Predictability: It allows the design to anticipate user needs and present relevant information or CTAs exactly when they are needed.
- Testing Benchmark: It provides a clear path to measure against during Usability Testing and A/B Testing.
Example from Flowtrix Projects
Flowtrix strategically designs all key User Flows (e.g., from an SEO landing page to the demo request form) to be as frictionless as possible. By prioritizing a clear, linear flow and ensuring the CTA is strategically placed at the end of each informational Section, we guarantee our Webflow sites reduce Bounce Rate and maximize Conversion Rate.
Categories:
User Experience
Strategy
Navigation
Related Terms:
Master Webflow.
Get insights directly.
Never scheduled, never spammed. Be the first to know when we publish a piece or release something cool!
.avif)
.svg)
.svg)
