What is Usability Testing?

Why Usability Testing Matters in UX Design?

Testing with actual users moves the design process from subjective opinion to objective data, preventing costly design mistakes.

• Friction Identification: It quickly uncovers unexpected problems in the Information Architecture or Interaction Design that lead to a high Bounce Rate.
• Goal Validation: It proves whether the site's structure guides the user efficiently to the primary CTA (Call to Action).
• Cost Savings: Finding and fixing UX problems in the Figma Prototype phase is vastly cheaper than fixing them post-Deployment.

Example from Flowtrix Projects

Flowtrix incorporates Usability Testing on the High-Fidelity Prototype as a critical Testing step. By observing the target User Persona navigate key User Flows, we refine the Information Architecture and CTA placement to ensure the final Webflow build is proven to be frictionless and optimized for maximum Conversion Rate.