What is Bounce Rate?
Bounce Rate is a key metric in Google Analytics that reflects the effectiveness of a page at engaging the user. A high bounce rate often indicates one of two things: poor landing experience and poor UX design.
Why Bounce Rate Matters in Growth-Focused Strategies?
A high bounce rate means you are paying for traffic that is not converting. Lowering the bounce rate is a primary goal of Conversion Rate Optimization (CRO).
- Indicates Friction: It acts as a major indicator of user friction or a breakdown in the User Flow.
- Impacts SEO: Search engines interpret high bounce rates as a sign that your content is not satisfying the user's query, which can negatively affect your rankings over time.
Example from Flowtrix Projects
Flowtrix treats a high Bounce Rate as a critical KPI (Key Performance Indicator) that must be addressed during a UX Audit. By implementing a faster-loading Webflow build (addressing Asset Optimization and Page Speed) and clarifying the primary CTA (Call to Action) in the Hero Section, we consistently reduce bounce rates and increase the overall Engagement Rate for our B2B clients.
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