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Persona
What is Persona?
A Persona is created to give the target audience a human face, name, and set of goals, frustrations, and behaviors. For SaaS companies, multiple personas often represent different decision-makers (e.g., the "Technical Buyer" vs. the "Budget Approver").
Why Personas Matter in User-Centric Design?
Personas prevent designers and marketers from designing for themselves and ensure the entire website is built to solve the real problems of the target customer.
- Focus: They clearly define who the website needs to serve, leading to highly targeted and effective Conversion Rate Optimization (CRO).
- Content Strategy: They dictate what content is needed (e.g., Gated Content) and how the Customer Journey should be mapped.
- Messaging: They ensure the Copywriting in the Hero Section and key CTAs speaks directly to the user's specific pain points.
Example from Flowtrix Projects
Every Flowtrix Revamp is grounded in a deep understanding of the client's Persona. Our strategic approach ensures that the Information Architecture and Visual Hierarchy of the Webflow site are tailored to efficiently move the key decision-makers through the Customer Journey, maximizing the success of the Lead Generation efforts.
Categories:
User Experience
Marketing
Related Terms:
Master Webflow.
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