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User Persona
What is User Persona?
User Personas are the human-centered anchor for all design and marketing efforts. They are created based on Quantitative Research and Qualitative Research (like interviews and Empathy Mapping).
Why User Personas Matter in Conversion Strategy?
Designing for a specific User Persona ensures the website is highly targeted and effective, maximizing conversion success.
- Focus: Prevents the team from designing a generic site that pleases no one, concentrating efforts on what matters to the decision-maker.
- Copywriting: Ensures the messaging (Copywriting) in the Hero Section and CTAs speaks directly to the persona's pain points, increasing resonance.
- Prioritization: Guides all A/B Testing and Optimization efforts to solve the most critical problems for the most valuable user segment.
Example from Flowtrix Projects
Flowtrix begins every strategic Revamp by defining the target User Persona through Empathy Mapping. This foundational work ensures the Webflow site's Information Architecture, Visual Hierarchy, and Copywriting are all perfectly tailored to guide the target B2B buyer through the Customer Journey, maximizing Lead Generation and Conversion Rate.
Categories:
Strategy
User Experience
Marketing
Related Terms:
Master Webflow.
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