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KPI (Key Performance Indicator)
What is KPI (Key Performance Indicator)?
A KPI is a critical metric used to track progress toward a strategic goal. For a SaaS or B2B marketing website, KPIs often focus on conversions and engagement, rather than just traffic. Examples include: conversion rate, lead generation, bounce rate, and page speed.
Why KPIs Matter in Growth-Focused Strategies?
Defining clear KPIs is the crucial first step in any data-driven Revamp or Optimization effort.
- Goal Alignment: They ensure the entire project, from Figma design to Webflow Deployment, is focused on delivering measurable business value (ROI).
- Decision Making: KPIs provide objective data for justifying changes during A/B Testing and prioritizing development resources.
- Accountability: They are the benchmark used to measure the success of the website as a Lead Generation machine.
Example from Flowtrix Projects
Flowtrix begins every project by collaborating with clients to define the core KPIs for their SaaS business. We then design the Webflow site to optimize for those specific targets. For example, if the primary KPI is 'Enterprise Lead Volume,' we focus our Conversion Rate Optimization (CRO) efforts on the primary CTA and tracking the resulting ROI directly through Google Analytics.
Categories:
Growth
Strategy
Analytics
Related Terms:
Master Webflow.
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