Back
Query Parameter
What is Query Parameter?
Query Parameters appear after a question mark (?) in a URL (e.g., www.site.com/products?color=blue&sort=price). They are used to change the content displayed on the page without changing the underlying page structure.
Why Query Parameters Matter in Analytics?
Correctly handling Query Parameters is crucial for accurate traffic measurement and SEO integrity.
- Attribution: They are the primary tool used in Google Analytics to attribute traffic and conversions to specific marketing channels or campaigns.
- UX/Filtering: They enable sophisticated user functions like filtering a CMS collection, enhancing the User Experience (UX).
- Technical SEO: Developers must ensure that parameters used for filtering do not negatively impact the indexation of the original, canonical page.
Example from Flowtrix Projects
Flowtrix implements Query Parameters for clients running performance marketing or utilizing filtering functions for their CMS content. We ensure all necessary tracking parameters are correctly integrated with Google Analytics via Tag Manager. Crucially, we advise on the Technical SEO best practices to prevent parameter-heavy URLs from causing duplicate content issues.
Categories:
Technical
SEO
Analytics
Related Terms:
Master Webflow.
Get insights directly.
Never scheduled, never spammed. Be the first to know when we publish a piece or release something cool!
.avif)
.svg)
.svg)
