What is E-E-A-T?

E-E-A-T is critical for B2B SaaS companies publishing content about complex technical topics or high-stakes business decisions.

• Experience: Google increasingly prioritizes content written by people with first-hand experience. For B2B SaaS content, this means publishing articles written by your product team, engineers, or customers who have implemented your solution.
• Expertise: Expertise is demonstrated through credentials, certifications, publications, and recognized authority in a field. Publishing a blog post about AI written by your VP of Research & Development carries more weight than one written by a junior marketer.
• Authoritativeness: Authoritativeness is built through citations, backlinks, press mentions, and industry recognition. A company mentioned in Forbes, TechCrunch, or G2 reviews is seen as more authoritative than an unknown brand.
• Trustworthiness: Trustworthiness includes website security (HTTPS), author bios, transparent contact information, accurate company information, and privacy policies. Websites with poor UX, broken links, or misleading claims are penalized.

Example from Flowtrix Projects

For an enterprise SaaS company, we conducted an E-E-A-T audit and found that their content lacked author bylines and credentials. We worked with their team to implement author profiles (including team member bios, credentials, and LinkedIn profiles), added customer testimonials and case studies, and improved website security and transparency. Within 3 months, their average ranking position improved by 2.5 spots, and organic traffic increased by 35%.