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Quantitative Research
What is Quantitative Research?
Quantitative Research answers "how many," "how much," and "how often." It involves collecting data that can be measured and analyzed statistically. Key methods in web design include: analytics, A/B testing, and heatmaps.
Why Quantitative Research Matters in Growth Strategy?
Quantitative Research provides the objective data necessary to inform all high-stakes design and strategic decisions.
- Validation: It scientifically proves which design changes (from an A/B Test) actually increase the desired KPI (Key Performance Indicator).
- Prioritization: It clearly identifies the largest bottlenecks (e.g., 80% of users drop off at a specific Section), guiding Optimization efforts.
- ROI: It is essential for measuring the ROI (Return on Investment) of the website by tracking conversion and revenue metrics.
Example from Flowtrix Projects
Flowtrix grounds its Growth-Focused Strategies in Quantitative Research. We use a combination of Google Analytics data and A/B Testing to objectively measure the impact of our Webflow designs on key KPIs like Conversion Rate and Bounce Rate. This data-first approach ensures every design decision is optimized to maximize the client's ROI.
Categories:
Strategy
Analytics
Related Terms:
Master Webflow.
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