What is Google Analytics?

Why Google Analytics Matters in a Growth-Focused Strategy?

GA is the objective source of truth for all Conversion Rate Optimization (CRO) and Growth-Focused Strategies.

• Data-Driven Decisions: Provides the data necessary to inform A/B Testing and prioritize development efforts that yield the highest ROI (Return on Investment).
• Performance Tracking: Helps identify bottlenecks (e.g., a high Bounce Rate on a specific page) that require a UX Audit or technical fix.
• SEO Measurement: Tracks the success of organic traffic acquisition.

Example from Flowtrix Projects

Flowtrix ensures correct implementation of Google Analytics and Tag Manager on every Webflow launch. We use the resulting data to conduct continuous Optimization and inform our Growth-Focused Strategies. Post-launch, we analyze key metrics like Conversion Rate and Bounce Rate to ensure the website is delivering the expected ROI and business results.