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Asset Optimization
What is Asset Optimization?
This technical process ensures that a website's media files (Assets) are as small as possible without sacrificing visual quality, leading to faster loading times. Techniques include: Image compression, lazy loading, and minification.
Why Asset Optimization Matters in Performance?
Optimized assets are the single biggest factor in achieving high Page Speed and a strong Lighthouse Score, which directly impacts both user experience and SEO.
- User Experience (UX): Faster load times drastically reduce the Bounce Rate and improve Engagement Rate, especially on mobile devices.
- SEO: Google uses speed as a key ranking factor. Poorly optimized images and slow load times can severely penalize your organic search visibility.
- Cost-Efficiency: Reduces bandwidth usage for both the website host and the user.
Example from Flowtrix Projects
Flowtrix practices rigorous Asset Optimization in every Webflow project. We ensure all client images are properly sized, compressed, and lazy-loaded. This attention to detail is essential for a Performance-first build and is key to achieving the World-Class performance scores that our B2B and SaaS clients require for an Unmatched Online Presence.
Categories:
Technical
Performance
Development
Related Terms:
Master Webflow.
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