What is Progressive Web App (PWA)?

Why PWAs Matter in SaaS Development?

PWAs are a key way for SaaS companies to bridge the gap between their marketing site and their product, improving adoption and Retention Rate.

• Access: Improves ease of access by allowing users to skip the app store and install directly from the browser.
• Performance: The app-like experience and speed drastically improve the User Experience and reduce the Bounce Rate on mobile.
• Engagement: They can utilize device features like push notifications to re-engage users.

Example from Flowtrix Projects

For SaaS clients requiring advanced, application-like features, Flowtrix advises on building Progressive Web Apps utilizing Webflow and Wized. This allows the marketing and product interface to be a highly performant, installable PWA, providing a fluid and modern User Experience (UX) that supports high user Retention Rate and product accessibility.