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Web Animation
What is Web Animation?
Web Animation is a broad term covering Transitions, Scroll Animation, Motion Design, and scripted Animation using JavaScript or libraries like Lottie Animation.
Why Web Animation Matters in Engagement and UX?
Thoughtful animation is a powerful tool for modern SaaS websites to stand out and improve the quality of interaction.
- Engagement: High-quality, subtle animations capture attention and improve the site's overall Engagement Rate.
- Feedback: It is essential for Interaction Design, providing immediate feedback via Microinteractions and Hover Effects.
- Branding: Complex Motion Design signals a modern, innovative Brand Identity.
Example from Flowtrix Projects
Flowtrix integrates strategic Web Animation into our Webflow builds, often utilizing performant Lottie Animation files and native Webflow interactions. We ensure every Scroll Animation and Transition is highly optimized to prevent Jitter and maintain fast Page Speed, guaranteeing a premium, engaging User Experience (UX) for the B2B audience.
Categories:
Animation
Technical
Design
Related Terms:
Master Webflow.
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