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White Space
What is White Space?
White Space is the deliberate use of empty space that gives content "room to breathe." It is not necessarily white; it can be any background color, image, or pattern. It is controlled primarily by CSS properties like Margin & Padding.
Why White Space Matters in Visual Hierarchy and UX?
The effective use of White Space is a hallmark of professional design and directly impacts how users consume information.
- Focus: It draws attention to key elements, such as the primary CTA (Call to Action) or Hero Section headline, strengthening the Visual Hierarchy.
- Legibility: Ample space between paragraphs and lines of text improves readability and reduces Bounce Rate.
- Aesthetics: It gives the site a clean, modern, and high-end feel, reinforcing the Brand Identity.
Example from Flowtrix Projects
Flowtrix utilizes generous White Space and precise Margin & Padding in our UI/UX Design to create a premium aesthetic. This strategic use of empty space reduces visual clutter, elevates the Visual Hierarchy, and ensures the B2B buyer can quickly focus on the most important information and the primary CTA, reducing Bounce Rate.
Categories:
Design
UI-UX
Related Terms:
Master Webflow.
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