What is Motion Design?
Motion Design is the purposeful application of Animation to enhance the narrative, structure, and aesthetics of a website. It is used for, transitions between pages or Sections, complex Lottie Animations to explain product features, guiding the user's eye to the primary CTA (Call to Action), and setting the visual pacing and rhythm of the User Flow.
Why Motion Design Matters in Branding and UX?
Well-executed Motion Design elevates a brand's digital presence and improves communication.
- Branding: It adds personality and sophistication, reinforcing a modern Brand Identity (especially for SaaS companies).
- Guidance: It directs Visual Hierarchy by drawing attention to new elements or important information.
- Perceived Speed: Smooth motion makes the site feel faster, improving the overall User Experience (UX).
Example from Flowtrix Projects
Flowtrix strategically integrates Motion Design into our Webflow builds, often using Lottie Animations and fast, smooth Transitions between Sections. Our approach ensures that every movement is meaningful, it's designed to reinforce the Brand Identity, improve Visual Hierarchy, and provide a premium, high-performance User Experience without causing Jitter or slow loading.
Master Webflow.
Get insights directly.
.avif)
.svg)
.svg)
