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Scroll Animation
What is Scroll Animation?
Scroll Animation includes effects like elements fading in as they enter the Viewport, objects moving at different speeds (Parallax Scrolling), or entire Sections transitioning as the user scrolls.
Why Scroll Animations Matter in Engagement?
Scroll animations are powerful tools for narrative and Engagement Rate if implemented correctly.
- Narrative Pacing: They can turn a static page into an interactive story, improving the time on page.
- Visual Hierarchy: They draw the user's eye to new content as it appears, emphasizing key selling points in each Section.
- Modern Aesthetic: They signal a modern, technically sophisticated Brand Identity.
Example from Flowtrix Projects
Flowtrix uses strategic and subtle Scroll Animation in Webflow to enhance the narrative flow of key pages. We focus on effects that are lightweight and purposeful, such as a subtle fade-in of a product feature, ensuring they improve Engagement Rate and guide the User Flow without causing Jitter or compromising Page Speed.
Categories:
Animation
Interaction Design
User Experience
Related Terms:
Master Webflow.
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