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Information Architecture
What is Information Architecture?
Information Architecture (IA) is the structural design of shared information environments, focusing on organizing, structuring, and labeling content effectively and sustainably.
Why Information Architecture Matters in UX and SEO?
IA is foundational; if the structure is flawed, neither the UX (User Experience) nor the SEO (Search Engine Optimization) can truly succeed.
- Usability: A logical IA allows users to find information quickly, which is key to a smooth User Flow and a low Bounce Rate.
- SEO: Search engines use the site's structure, links, and Sitemap to understand the hierarchy of importance, directly influencing rankings.
- Scalability: A solid IA allows a SaaS company to add hundreds of new pages or features without breaking the existing structure.
Example from Flowtrix Projects
Flowtrix begins every Revamp with a deep Information Architecture phase, often informed by a UX Audit. We design a logical Sitemap and categorization scheme that optimizes for the client's Customer Journey and key conversion goals. This strategic foundation ensures the final Webflow site has excellent SEO structure and a frictionless User Flow.
Categories:
Strategy
User Experience
Related Terms:
Master Webflow.
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