What is Audit (UX Audit / SEO Audit)?
A full website Audit generally covers two critical areas: UX audit and SEO audit. UX audit analyzes the site's design, Information Architecture, Visual Hierarchy, and User Flow to identify friction points that hurt usability and conversions. Metrics reviewed often include Bounce Rate and Engagement Rate. SEO audit is a deep dive into Technical SEO factors (like Page Speed, proper Metadata use, Schema Markup, and site structure) to uncover issues hindering search engine rankings and organic traffic.
Why Audits Matter in a Revamp Strategy?
The Audit is the critical first step in a strategic Revamp or redesign project, providing the data necessary to define success metrics.
- Data-Driven Decisions: It moves the project away from subjective opinions and grounds the strategy in tangible performance data.
- Prioritization: Clearly identifies the highest-impact issues (e.g., slow loading speeds or a broken Lead Form) so resources can be focused on improvements that drive the best ROI (Return on Investment).
- Zero-Loss Migration: For an SEO Audit, it ensures that valuable existing rankings are preserved during the Migration to a new platform like Webflow.
Example from Flowtrix Projects
Every Flowtrix engagement begins with a dual UX Audit and SEO Audit. Before we touch Figma or Webflow, we use tools to analyze your existing site's Lighthouse Score, check for accessibility issues, and map existing high-converting Customer Journeys. This ensures our subsequent work is a highly strategic Revamp focused solely on maximizing your business growth metrics.
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