What is Domain?
The Domain is the unique name that identifies a website on the Internet. It is translated by the Domain Name System (DNS) into an IP address that computers use to locate the site's server. Key components include the Second-Level Domain (e.g., 'flowtrix') and the Top-Level Domain (e.g., '.co', '.com', '.ai').
Why Domain Management Matters in a Revamp?
Correct domain management is vital during a website Revamp or Migration to ensure zero interruption of service and preservation of SEO value.
- Zero Downtime: Careful planning ensures the transition to the new Webflow site occurs without any period where the site is inaccessible to users.
- SEO Integrity: Proper DNS and 301 redirects (handled during the Migration phase) prevent search engines from losing track of existing pages, maintaining organic traffic.
- Branding: The domain is the core piece of online Brand Identity and must be consistently used across all digital properties.
Example from Flowtrix Projects
During the final phase of a Revamp, Flowtrix manages the entire Deployment process, including all Domain and DNS configuration. We ensure a secure, Zero Downtime launch of your new Webflow site, meticulously setting up redirects to preserve all your existing SEO authority and providing a seamless transition for your users.
Master Webflow.
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