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JSON (JavaScript Object Notation)

What is JSON (JavaScript Object Notation)?

JSON is the most common format for data exchange on the web today. It is based on a simple "key: value" pair structure, making it easy for both humans to read and machines to parse.

Why JSON Matters in Webflow Development?

Understanding and manipulating JSON is necessary for complex Integration and building scalable, data-driven applications.

  • API Calls: It is the universal language for all modern web service API interactions, enabling data to flow from the client's internal systems to the public website.
  • Dynamic Content: It allows Webflow to quickly fetch and render structured data, powering features like custom search or user dashboards built with Wized.
  • Efficiency: Its lightweight nature ensures data transfer is fast, contributing to superior site Performance.

Example from Flowtrix Projects

Flowtrix frequently uses JSON to structure data exchanges during complex Integration projects. For example, we might use JavaScript to request real-time pricing data (formatted in JSON) from a client’s Backend system via an API. This enables us to display accurate, Dynamic Content on the Frontend of the Webflow site without compromising on Page Speed.

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